MARKET STRATEGY

In-depth familiarity with target markets is the cornerstone of resource-efficient and cost-effective product development.
The photovoltaic market is undergoing a shift, leaving behind classic roof-mounted and free-standing systems with public funding (e.g. under the German Renewable Energy Sources Act  (EEG)) and moving instead towards self-consumption and symbiotic applications or product innovations (e.g. fuel-saving solutions/hybrid systems and direct power marketing). In this situation, products are tasked with fulfilling increasingly complex requirements as new areas of application and new uses emerge.

The renewable energy industry has become one of the most dynamic markets in the world.
In addition, further actions are increasingly urgently required, given the issues of climate neutrality and carbon reduction in connection with climate targets up to 2050. Experts agree this will substantially improve the order situation for solar companies.

Innovative companies have excellent chances of carving out a market position by offering eco-effective products, harnessing digitalization and driving cost savings.

Quantum Yang – the specialists for your solar product management: